José Luis Ruíz Solaguren is an exceptional person as well as a successful businessman. He acquired and renewed in 1988 the oldest underground corridors of the historical centre of Rueda.

Nowadays his work has become a leader winery with a remarkable attractiveness for visits. It would be impossible to understand the soul and spirit of Bodegas Mocén if we first did not refer to its alma mater, José Luis Rodríguez Solaguren. This businessman, world-famous thanks to the chain of restaurants tha bear his name, inherited his father's love and affection for the vines and the winery.

His Riojan predecessors transmitted their interest in to him, these interests began to take shape and body, and materialised definitively when he bought a winery in Rueda in 1988.

In May 1992 H.R.H. Juan de Borbón, father of H.M. King Juan Carlos I, opened the first phases of the winery. It was built in three phases, restoring the underground galleries, with a proven age of over 500 years, and a surface area of three thousand metres.